Laurentiu Daisoreanu

Laurentiu Daisoreanu

iOS engineer at The Estée Lauder Companies Inc.

My name is Laurențiu Daisoreanu, I am an iOS engineer with over 12 years of experience building high-performance apps across industries, from fitness and agtech to retail and beauty.

Over the years, I’ve: - Built Full Fitness, which became the #1 fitness app on the App Store for multiple years. - Contributed to Granular, the leading ag-tech startup later acquired by DuPont for $300M. - Shipped mobile experiences for Zumiez, one of the largest teen-focused clothing retailers in the U.S. - Currently, I’m building premium mobile products at Estée Lauder, the world’s largest prestige beauty company.

As far as I know, I’m the only Romanian iOS developer to ever attend Apple’s WWDC in person, which I proudly did at WWDC 2024 in Cupertino. I’m passionate about turning complex technical challenges into elegant, scalable, user-centric apps, and I love sharing what I’ve learned with the developer community.

Agenda Talks


Web & Mobile Con

16:15 to 16:45
05 Nov 2025

Building an Industry-Grade Video Feed using HLS

Video is everywhere, from short-form social apps to professional streaming platforms. No matter the use case, users expect flawless playback, instant loading, and buttery-smooth scrolling.